Creative Pear Agency




What is a Creative
Marketing Strategy?

A creative marketing strategy uses innovative ideas and techniques to promote a product or service. Creative designs can include developing unique content such as videos, articles, or blogs to using more interactive methods like influencer marketing and live streaming.

A creative marketing strategy can consist of different mediums for promotion, including social media platforms, email marketing campaigns, events, and even traditional print advertising that when appropriately executed, creative strategies can capture people’s attention and create a lasting impression on them.

A creative marketing strategy is the structuring and planning of your product or service’s promotions, advertising, and marketing campaigns. In this phase, the creative geniuses of advertising and marketing create the concepts, slogans, phrases, and elements that allow brands to leave traces.

Specifically, the creative marketing strategy is the second part of the advertising plan of a campaign; therefore, to understand it better, let’s see in more detail the stages of this planning.

The steps for creating a
creative marketing
strategy include the

Set specific goals:

Before launching a strategy, it is essential to define the objectives to be achieved clearly. This will help determine which tools should be used and what actions are necessary to achieve success.

Analyze target audience:

Understanding who you want to reach with the marketing campaign is crucial. This will enable you to design more relevant content tailored to that particular audience.

Evaluate available tools:

There are many different options for promotion, from social media platforms to print advertising. Evaluating them all is essential as deciding which ones work best for your brand and budget.

Define an action plan or roadmap:

Whether through a calendar or table, define the sequence of steps that should be taken to move forward with the creative strategy within the expected timeframe, taking into account both human and financial resources at each step of the process.

Monitor progress and collect information:

Throughout the process, it is critical to measure the impact created by content and advertisements and obtain constant feedback about how this campaign is performing within its target audience.

Copy Strategy

The first phase of designing a creative marketing plan is the Copy Strategy or Purchase Proposal. At this stage, the objectives to be achieved are defined, and the buyer persona is also determined or, in the case of traditional marketing, the target audience.

It is in this phase that we determine who we are addressing, what we are going to promise, and why. It also defines the tone that will be used, the response expected from the receiver, and the format to convey the messages, such as writing, images, videos, and infographics.

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Worksheet to

Determine your
Copy Strategy

The Promise

The “promise” of the copy strategy is the reason for the existence of any marketing or advertising campaign. Before you begin creating marketing materials or before the campaign is launched, the marketing strategy must answer some fundamental questions.

The goal of any advertising or promotional communication message is to promote the product or service and convince the target audience to take specific actions, such as making a purchase. Its target audience is typically characterized by its interests, values, needs, and desires.

The message should highlight its product or service’s benefits to meet the customer’s expectations. It should demonstrate why its brand is the best available option among the competition. It’s about highlighting the distinctive elements that make its product unique and irresistible to the consumer.

The Proof

The proof will support the advertiser’s promise and make it credible.

Copy strategy teams must determine the key points and arguments that will make the message credible and trustworthy to its potential customer.

The Benefit

For your brand to stand out amongst your competitors, it is essential to show the consumer the value and benefits that he will be able to get from the advertiser’s products or services.

The Tone

To determine the tone, it is essential to have defined the audience and the communication channels. We do not address all customers or audiences in the same way!

By defining the advertiser’s target audience and answering these questions, the tone of the message can be adapted appropriately.

The Residual Message

This is the advertising message that the target audience will remember.
It is a fundamental element. It will determine the audience’s opinion of the messages conveyed by the business and the company as a whole.

This last step of the copy strategy must be used to determine the few fundamental and central elements of the message, those that will be the most impactful and will mark the audience.

Once these five aspects have been reviewed and clearly defined, the team developing the marketing or advertising campaign will have a detailed roadmap. It will allow them to effectively communicate the advertiser’s message in the best possible way.

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and you will be able to visualize and carry out the critical elements of the copy strategy for your business.

Defining the narrative line

To create a compelling message, it is necessary to define its narrative line. This means establishing a clear direction for the topic and tone of the message and defining the elements that make it up: a beginning, main sub-themes, and a satisfactory ending. The narrative line should be simple, easy to follow, and have special consideration for the target audience. It should highlight the differentiating benefits of the product or service compared to the competition, offer solutions to consumer needs, and correctly reflect the brand.

Understanding Story Structure

To tell a good story, we must first understand the foundation of good storytelling. Most people know every story has a beginning, middle, and end. What most people don’t know is what goes where.

Here are some basics to get us started:

Every Good Story can be broken down by the Story Circle:

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Google Worksheet

Artificial intelligence tools that we can use to create a copy

Artificial intelligence is a powerful tool that can be used to create quality advertising material. The main AI tools used in copywriting are language models, discourse analysis, and automated assistance systems. These tools allow content to be processed quickly, detect patterns and improve writing through spelling correction, keyword suggestions, and suggestions to improve the content with citations and APA style.

Here are some suggestions

Choice of distribution

When choosing distribution channels for marketing, it is essential to consider the target audience, the available budget, the features of the product or service, and how it relates to the brand. The best strategy for a successful advertising campaign is to select several media channels to maximize exposure to the target audience. These channels may include online advertising, such as search ads, display ads, and social media, and print advertising, such as magazines, newspapers, and posters.

The last phase is media strategy. Here how it will be possible to reach the buyer persona more efficiently will be determined.

This should be part of a comprehensive and precise media plan, which will stipulate the following:


Facebook is a key sales channel for many small businesses. With almost three billion monthly active users, advertising on the social media platform allows you to reach many potential customers with a relatively small advertising budget.

The only problem? Opening the Facebook Ads Manager for the first time can be overwhelming. You’ll find multiple reporting dashboards, ad format options, and audience insight tools—all of which make running a new ad campaign seem complicated.

How to run campaigns using Facebook Ads Manager

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how to build your business from scratch?

Then make sure to take advantage of our series exploring the key steps to setting up a successful business, from creating the right buyer persona to managing finances, operations, and more. Let's build your business together!

Examples of Good Campaigns…


What made this marketing campaign successful? The GoPro Awards campaign markets content creators to submit their best GoPro videos, clips, and photos to have a chance at getting featured and paid.

The campaign offers several opportunities to win, including the Photo of the Day Challenge, the Anything Awesome Challenge, and the Be a HERO Challenge.


Nike: “Just Do It” One of the most iconic marketing campaign examples is Nike’s “Just do it” campaign. Nike launched the campaign in 1988 and featured professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same. One of the first television advertisements for the campaign featured an 80-year-old marathoner named Walt Stack, a dedicated athlete who runs 17 miles every morning.

After the campaign went live, thousands of people submitted personal stories about times when they decided to take the leap and “just do it,” from quitting their stagnant jobs to losing over a hundred pounds. The line became Nike’s emblematic tagline and continues to represent the brand.


To create and execute a creative marketing strategy, you must first identify the target audience and understand their desires, needs, and motivations. Then it is essential to define your main goal for the advertising campaign. This can range from informing the public about a new product or service to gaining more revenue for the business. After defining the goal, you must create engaging content that captures your audience’s attention and invites them to take commercially meaningful actions.

Finally, you must choose the proper channels to distribute your content and maximize its reach to the target audience. Once you have created and spread your creative marketing content, you must measure the results. This will help you better understand what worked and what didn’t in your advertising campaigns. For example, if the content is shared on social media, people find it attractive. If users click on ads to get more information about the product or service, then the creative marketing strategies are working and can be strengthened with additional advertising investment.

Take advantage of the opportunity to learn more about Market Analysis and improve your marketing skills.


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